Small businesses deserve softwarenot sold to them.
We build custom tools and AI-powered automation for small businesses — precision software that replaces spreadsheets, cuts manual work, and optimizes operations with the speed of a pit stop. Priced like a hire, engineered like a race car.
SHIP SMALL, SHIP OFTEN
Working software beats a perfect roadmap. The first version is boring on purpose.
BORING OUTLASTS FLASHY
The stack you understand today is the one still running the business in five years.
AUTOMATE THE DREAD
Invoicing, follow-ups, exports, reconciliation. Not the parts humans are good at.
OWN THE WORKFLOW
Software you own compounds. Software you rent expires the day the invoice stops.
MEASURE YOUR LAP TIME
Data without decisions is noise. Track what moves the business forward, ignore vanity metrics.
Software we've built for real businesses.
Four ways we replace manual work.
Most engagements land somewhere between these. Bring us the messy spreadsheet, the five-tool workflow, the process nobody wants to own — we'll build the system that replaces it.
- P1
Custom software
S1+2.3dEnd-to-end builds for operations you can't buy off the shelf. Web apps, dashboards, portals, internal tools — built for exactly how your team works.
- Web apps
- Dashboards
- Portals
- APIs
- P2
AI + automation
S2−0.8dLLMs and workflows that replace hours of manual work. Content pipelines, decisioning agents, document processing — practical, measured, no gimmick.
- Claude
- Agents
- Pipelines
- RAG
- P3
Internal ops platforms
S1+1.5dCustom ERP and workflow systems for founders who've outgrown spreadsheets and stitched-together SaaS. One platform for how your business actually runs.
- ERP
- CRM
- Scheduling
- Payroll
- P4
Ongoing partnerships
S3−0.2dRetainer engagements where we own a slice of your operations — new features, integrations, unblocking, and the boring-but-critical maintenance work.
- Retainer
- Integrations
- Uptime
- Iteration
Utilities we built for our own work — free for yours.
Notes on shipping software for real businesses.
Automate the part of your business nobody wants to do.
We take on a small number of engagements each quarter. Bring the workflow you dread, the tool nobody built, or the operation that runs on tribal knowledge. We'll scope it, price it, and ship it.